The product of intelligent electronic price tag was originally born to replace paper labels.In France, 60% of the price tags are switched to electronic ones, and domestic penetration is only about 10%.

At this point, you may say that because the foreign labor is expensive, so they use electronic price tags;Domestic labor costs are low, so it is not troublesome to use labor to replace the price tag, and the cost is similar.

In fact, the labor cost is only part of it, but more important is the cloud platform, which is the key to marketing.As a mall, the biggest source of profit is customer flow, followed by getting existing customers to buy more products.

The geographical environment not only limits the customer flow of the mall, but also online sales and door-to-door delivery can only serve a limited range of customers.So, the key is to let consumers come to buy more is the real skill.

How to market customers becomes extremely important, such as putting promotional products in front of customers, and the price can be adjusted promotion at any time.Qian Dama, a chain of fresh food stores, does just that, promoting goods according to the time period and constantly adjusting the price of goods.

At this point, if you use a smart electronic price tag, it becomes easy.

Due to the high cost, electronic price initially only in good, Watson, suning, such as part of the selling points to pilot, how much money do you think of the label paper, add printer is also very cheap, and even used the electronic price tag, still need to staff to check one by one, have this kung fu, simply use artificial don’t post it?

Due to the high cost of electronic price tags in the early stage in China, only some selling points such as Wumart, Watsons and Suning were tested.At that time, the labor cost and printing cost were not high, and the cloud platform was not powerful, so in fact, people thought it was a bit weak.

Now it is different. Not only the costs and labor costs increase gradually every year, but also the cloud platform system of intelligent electronic price tag has more and more powerful functions, which can realize more ways of management and promotion.

First of all, many industries are beginning to realize digital, intelligent, unmanned operation, which is a general trend.Therefore, it is only a matter of time for electronic price tag penetration to increase.

Secondly, now is the online and offline synchronization era, electronic price tag can do this, online price modification, offline electronic price tag synchronous update.

Finally, SZ can enable big data analysis through electronic price tags to determine which products, time periods, holidays and so on are favored by customers.In order to do later sales promotion more accurate.

In the future, we will continue to provide customers with professional intelligent retail solutions integrating software and hardware, and help customers quickly build offline intelligent retail service scenes.